When you are a new author in the stable of a small, indie publishing house, a fair amount of the promotion and marketing for your books falls on you. That’s not a complaint, it’s just what is. Although there are many advantages to being traditionally published, promotional work is part of the author’s responsibilities. Building a brand and cultivating an audience are just part of it. I have crafted and sent press releases and media advisories, set up book signings, ordered bookmarks and postcards, written dozens upon dozens of social media posts on Facebook, Twitter and Instagram, and more.
As a digital media professional turned historian, I quite enjoy working with social media platforms. My podcast is fun, although I don’t produce episodes nearly often enough. Social media is also very visual. But, there are only so many posts of your book covers you can do.
I’ve traveled to some of the locations in my books and posted photos from those spots. Several readers have sent or posted selfies while reading the books. Folks have taken the books on vacation and taken photos of them in far-flung locations. I’ve interacted with the craft brewery whose beer inspired the title of the first book.
With Summer Reading season in full-swing, I have been encouraging readers to take a copy of The Dark Truth or The Dark Descent, either paperback or e-book, to the pool and read poolside. I thought a staged photo of the books by my pool would be fun and drive home the point.
As I was setting up up for the shot, a copy of The Dark Descent went tumbling into the pool. I knew it was going to happen. I watched it happen. It was in slow-motion. I fished the book out, moved the little table back fro the edge of the pool and re-staged the shot. It came out great. It’s amazing how much better the book stood on end while it was sopping wet.
Be sure to get your DRY copies and please do read poolside. Just don’t turn your copy into a raft.